Audience.

The internet in itself is an amazing thing in itself. It is a fairly new invention whose potential is still to this day being realized. As if that wasn't already astonishing, in the midst of the rising popularity that is social networks a new feature is revolutionizing the way we are able to access music, by placing more unreachable artists at our very finger tips. I am of course talking about myspace, and it's ever-evolving music interface used by millions daily to see what all the buzz is about, find new and uponcoming artists, and hear what noises are being made right in your very backyard, so to speak.

Controversy.

The significance of this subject is the fact that it (myspace) has the possibility of even further changing the reality that is the way we hear and purchase music in this brave new world that is the digital age. Should myspace realize it's potential, it may someday rival more accurately even overshadow music giant iTunes as the alpha music downloading platform. And this is just the tip of the iceberg.

What I am trying to do is pry open any eyes closed to the invisible threat that myspace poses to the portion of the music industry that makes it's living off of solely cds, ignoring the unharvested market of ringtone hungry, download crazy, and obbsessive music loving junkies that make up the entire world.